The research was performed to find out the optimum firing condition for the $SnO_2-TiO_2-V_2O_5$ system yellow pigment. The pigment based on $SnO_2-V_2O_5$ system showed very intense yellow color and it was used widely in ceramics industry. Synthesized pigment, with partial substitutions of $SnO_2;by;TiO_2$, was fired at $1300{^{circ}C}$ soaking 1h and it showed bright yellow color. $SnO_2-TiO_2-V_2O_5$ system was very more intensive changes in yellow color by colorimetric value $b^*$ than $SnO_2-V_2O_5$ system. Synthesized yellow pigments were characterized by X-ray diffraction (XRD), FT-IR, and UV-vis spectroscopy. The best composition for yellow pigment was 93:7:0.5(mole%) for $SnO_2-V_2O_5-TiO_2$. The measurement of CIE $L^*a^*b^*$ of pigment was $L^*(78.82),;a^*(-4.88);and;b^*$(59.25).