Recently "DMB Video-Associated Stereoscopic Data Services" standard has been published by TTA. The standard enables DMB broadcasters to provide 3D or stereoscopic interactive data services based on MPEG-4 BIFS (Binary Format for Scenes). The purpose is to entice viewers to utilize DMB interactive data services more often by providing realistic and protrusive image objects overlaid on top of the main video in the background. This paper provides the background, technical analysis, and in-depth considerations for the standard. Also the results of standard verification are provided including the results of interoperability test with the existing terrestrial DMB receivers.