An experimental study was conducted to investigate the effects of forcing amplitude on the flow structure near the nozzle exit of forced jet diffusion flames. The jet was excited up to the blowout occurrence by a considerable large amplitude with a periodic velocity fluctuation at the tube resonating frequency. In the attached flame regime, we disclosed the very interesting result newly that adding of a moderate forcing amplitude caused the jet flame to become longer in spite of being forced. Particular attention is focused on the turnabout mechanism of vortex roll-up around the elongated flame, which has not been reported previously, and on the inner coherent structure of the forced jet in the attached flame regime. From the velocity and flow visualization results, it was ascertained that the surrounding air due to the occurrence of negative velocity parts was suck into the fuel nozzle. To aid in understanding the rotating phenomenon of coherent structure, we present a schematic diagram of the turnabout mechanism of vortex roll-up. The mechanism of vortex turnabout phenomenon can be easily understood by considering the positive and negative velocity amplitudes about the instantaneous velocity of the forcing flow, as shown in this diagram.