Recently, the growing market demand for small and slim mobile phone cameras requires the size reduction of the camera module. In this paper, an auto-focusing actuator for camera phones is proposed by converting the rotational motion by a rotary VCM actuator into the linear motion using a novel cam structure. This new concept for auto-focusing module enables the reduction of the module thickness and low power consumption. This paper presents the theoretical analysis and optimal design for VCM actuator, cam structure and preload spring. Finally, the experimental results using a prototype with the size of $9.9{ imes}9.9{ imes}5.9;mm^3$ are compared with the theoretical predictions.