Subjective evaluation has always been regarded as a branch of social science research. Hence, in scientific and especially engineering points of view, its development is always taken for granted despite the importance of its effects on the design and development decisions. In the past, at least two automotive seat survey questionnaires have been developed with high statistical validity and reliability. Nonetheless, both were not local while subjective perception very much depends on demographic background factors. It is felt that since vehicle seat comfort is an important aspect in a seat design, a local sense should be put into the survey that is used as the subjective tool. The proposed vehicle seat discomfort survey questionnaire was developed in dual languages; English and Malay. Malay language is the national language of Malaysia, where the survey was tested. Beside inputs from literatures, key informant interviews helped in establishing the appropriate terms used as survey items. Three experimental runs on two different seats by 22 paid subjects showed that the developed questionnaire is reliable and valid. Furthermore, criterion validity analysis on the survey and previously developed survey showed significant correlation at 0.01 significance level.