One of the critical issues in the management of manufacturing companies is the efficient process of planning and operating service resources such as human, parts, and facilities, and it begins with the accurate service demand forecasting. In this research, service and sales data from the LCD monitor manufacturer is considered for an empirical study on Product Life Cycle (PLC) based service demand forecasting. The proposed PLC forecasting approach consists of four steps : understanding the basic statistics of data, clustering models using a self-organizing map, developing respective forecasting models for each segment, comparing the accuracy performance. Empirical experiments show that the PLC approach outperformed the traditional approaches in terms of root mean square error and mean absolute percentage error.