The purpose of this study is to propose the design elements useful to give place identity to street space. The theory for place identity is studied and the components-Physical element, Sense, Program, Activity, Context-for identity of place is created. In the case study of SamcheongdongGil, the qualitative research method of Free Picturing Technique and Cognitive Mapping is executed and the samples gathered from the research are analyzed. In the process of analysis, the contents of qualitative evaluation by users is put in order as components for identity of place. Moreover, the design elements for street space are extracted from the case study and theories of urban design. The design elements are summarized as the followings: street pattern with high permeability, various streetscapes, greenscapes, semi public(private) spaces, the third places, public arts, transparent facades, and outdoor activities. Finally, the fruits and boundary of this study are described and the importance of place identity is.