This study was conducted to investigate the relationship between the sociodemographic factors and the Korean consumers palatability evaluation grades with Hanwoo sensory evaluation data. The dichotomy logistic regression model and the multinomial logistic regression model are fitted with the independent variables such as the consumer living location, age, gender, occupation, monthly income, and beef cut and the the palatability grade as the dependent variable. Stepwise variable selection procedure is incorporated to find the final model and odds ratios are calculated to find the associations between categories.