- 유비쿼터스 헬스 비즈니스 모델 연구 - 시장 세분화 분석 중심
- ㆍ 저자명
- 김민철,하태현,Kim. Min-Cheol,Ha. Tai-Hyun
- ㆍ 간행물명
- 디지털정책연구
- ㆍ 권/호정보
- 2009년|7권 3호|pp.93-102 (10 pages)
- ㆍ 발행정보
- 한국디지털정책학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.