With the development of the auto industry, the automobile manufacturers demand to shorten development period and reduce the cost. Compared with the traditional method, applying the virtual prototype is more economical. This paper presents a method for parameters sensitivity analysis and optimizing the performance of vehicle noise and vibration. The existing design processes were repeatedly analyzed with a focus on vehicle performance to decide the design parameters of dimension, thickness, mounting type of body and chassis systems in the vehicle development period. This paper describes the prediction technique of vehicle performance using L18 orthogonal array layout, quality deviation analysis and parameter sensitivity analysis for robust design. This paper analyzed the performance correlation equation through the frequency and sensitivity database according to a design factor change. The new concept is that the performance prediction is possible without repeated activities of test and analysis. This paper described the parameter analysis applications such as bush dynamic stiffness and bush void direction of rear suspension. Design engineer could efficiently decide the design variable using parameter analysis database in early design stage. These improvements can reduce man hour and test development period as well as to achieve stable NVH performance.