In the study, self-organization by color detection is proposed to overcome required constraints for existing self-organization by an external ceiling camera and communication. In the proposed self-organization, each swarm robot can follow its colleague robot and all swarm robots can follow a target by LOS(Line of Sight). The swarm robots follow the moving target by the proposed potential field, avoiding confliction with neighboring robots and obstacles. Finally, all swarm robots are reached by a sight among swarm robots. In this paper, for unicycle robots with non-holonomic constraints instead of point robot with holonomic constraints self-organization is presented, it enhances the possibility of H/W realization.