The present study tried to provide useful data for the acoustic design of sound amplification system with measuring and analyzing subjective preference and intelligibility by varying the number of speakers and their directivity. The results suggest that the room absorption plays a key role in subjective responses of listeners and the large sound absorption of ceiling contributes to the increase of intelligibility. Also, larger number of speakers with narrow directivity improves perceived intelligibility when speakers were installed at the lower height. However, the highest degree of intelligibility and preference were obtained when speakers were installed close enough to the sound absorptive ceiling. The highest intelligibility and preference were observed when 8 to 10 speakers with the directivity of 60 degree were used.