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친환경농산물 구매지출에 대한 소비자지식과 소비자태도 영향
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  • 친환경농산물 구매지출에 대한 소비자지식과 소비자태도 영향
저자명
허은정,김지웅,Huh. Eun-Jeong,Kim. Ji-Woong
간행물명
한국생활과학회지
권/호정보
2010년|19권 5호|pp.883-896 (14 pages)
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한국생활과학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

This study analyzed the effects of consumer knowledge and attitudes toward spending on environment-friendly agricultural products. Using data collected from 486 Ulsan housewives, results showed each score of consumer knowledge on and attitude to environment-friendly agricultural products was the middle level, and that mean monthly expenditure on environment-friendly agricultural products was 91,193 won. A multiple regression analysis was computed and indicated that higher spending on environmentally friendly agricultural products was related to high levels of consumer knowledge, positive attitudes to environment-friendly agricultural products, higher levels of household income, being a housewife in terms of occupation position, and post-graduate education levels. Furthermore, results also implied that consumer knowledge and attitudes to environment-friendly agricultural products were of greater influences than the demographic variables in their influence over spending on environment-friendly agricultural products.