- 친환경농산물 구매지출에 대한 소비자지식과 소비자태도 영향
- ㆍ 저자명
- 허은정,김지웅,Huh. Eun-Jeong,Kim. Ji-Woong
- ㆍ 간행물명
- 한국생활과학회지
- ㆍ 권/호정보
- 2010년|19권 5호|pp.883-896 (14 pages)
- ㆍ 발행정보
- 한국생활과학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study analyzed the effects of consumer knowledge and attitudes toward spending on environment-friendly agricultural products. Using data collected from 486 Ulsan housewives, results showed each score of consumer knowledge on and attitude to environment-friendly agricultural products was the middle level, and that mean monthly expenditure on environment-friendly agricultural products was 91,193 won. A multiple regression analysis was computed and indicated that higher spending on environmentally friendly agricultural products was related to high levels of consumer knowledge, positive attitudes to environment-friendly agricultural products, higher levels of household income, being a housewife in terms of occupation position, and post-graduate education levels. Furthermore, results also implied that consumer knowledge and attitudes to environment-friendly agricultural products were of greater influences than the demographic variables in their influence over spending on environment-friendly agricultural products.