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A comparative study of two different techniques for evaluating service quality -A case study of Howrah Railway Station, India
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  • A comparative study of two different techniques for evaluating service quality -A case study of Howrah Railway Station, India
  • A comparative study of two different techniques for evaluating service quality -A case study of Howrah Railway Station, India
저자명
Gupta. Sumana,Datta. Rabindra Nath
간행물명
The Asian journal on quality
권/호정보
2010년|11권 3호|pp.223-235 (13 pages)
발행정보
한국품질경영학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

Purpose - The conventional methods of evaluating service quality analyze data obtained in ordinal scale that assumes scale continuum. The purpose of this paper is to compare the control boundary model with a proposed method that uses law of categorical judgment, which converts data into interval scale. In this paper, the advantages of using the law of categorical judgment over the control boundary model, a method which uses the data directly, is presented by analyzing customer response data obtained to evaluate quality of service in the Howrah Railway Station, a major railway terminal in eastern India. Design/methodology/approach - Law of categorical judgment has been used for data conversion to interval scale and a comparative analysis is made with the results obtained from control boundary model. Findings - The results obtained from the two techniques show that the proposed method of evaluation is more suitable to the context. Research limitations/implications - The work is limited to the subjective evaluation of the physical and functional services of a railway station. Several other aspects like managerial, behavioral, etc. are not considered. Originality/value - Evaluating service quality in this domain is a difficult task. The paper not only proposes a new method but also compares the results with an existing evaluation model.