In this paper, we evaluate the performance of various diversity techniques which can contribute to provide efficient multimedia broadcasting services via hybrid/integrated satellite and terrestrial network. Space-time coding (STC) can achieve the diversity gain in a multi-path environment without additional bandwidth requirement. Recent study results reported that satellite systems can achieve high diversity gains by appropriate utilization of STC and/or forward error correction schemes. Based on these previous study results, we present various cooperative diversity techniques by combining STC and rate compatible turbo codes in order to realize the transmit diversity for the mobile satellite system. The satellite and several terrestrial repeaters operate in unison to send the encoded signals, so that receiver may realize diversity gain. The results demonstrated in this paper can be utilized in future system implementation.