This study examined the recognition and purchasing behavior about environment-friendly agricultural produce (EFAP) of housewives in Yeungnam area. The data were collected from 401 housewives by a self-administered questionnaire on April, 2010. Frequencies, t test, chi-square test, and logistic regression analysis were conducted by SPSS Windows V.17.0. The results of the survey were as follows: (1) the purchase group of EFAP showed higher degree of concern about health and recognition about EFAP than the non-purchase group, (2) knowledge scores about EFAP were very low for both the purchase and non-purchase groups, (3) levels of confidence in EFAP in the purchase group were higher than those in the non-purchase group, (4) the purchase group considered high price as the main distribution problem about EFAP, whereas the non-purchase group regarded low trust toward producers, and (5) monthly household income (below 2,000,000 won) and confidence in EFAP were the significant factors affecting EFAP.