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Mobile Video Telephony Service Adoption : A Value-based Approach
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  • Mobile Video Telephony Service Adoption : A Value-based Approach
  • Mobile Video Telephony Service Adoption : A Value-based Approach
저자명
Park. Jong-Sung,Lee. Jung-Hoon,Woo. Hyeok-Jun
간행물명
Journal of information technology applications & management
권/호정보
2010년|17권 2호|pp.111-132 (22 pages)
발행정보
한국데이타베이스학회
파일정보
정기간행물|ENG|
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기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

Korean telecommunications industry has a large scale market and boasts on high service quality and high technologies enough to provide the mobile video telephony service(the VTS) satisfactorily. For many years, Korean telecommunications companies have been investing enormous amount of money to advertise their VTS widely and to allow their customers to change their cell phones for the 3G(the third generation) devices indispensable for the VTS. However, despite their efforts, the VTS adoption rate in Korea is very low as of January, 2010 and it seems that customers seldom feel the necessity to use. From this viewpoint, it becomes necessary to identify antecedents influencing the intention to use for the VTS empirically. For this purpose, we have proposed several hypotheses from the perspective of the Value-based Adoption Model(VAM). We conducted a survey and found the several factors which influence the value perception of VTS.