This study was intended to develop some lounge wear ensembles of emotional design by using an eco-friendly material, Kenaf fabrics in line with the contemporary trend of valuing health and environment. With market survey on commercially available indoor clothing ensembles in the market, the designs of lounge wear ensembles being on sale via on/off-line routes were analyzed. Provided by Korea High Tech Textile Research Institute, Kenaf fabrics were employed to make 4 pieces of lounge wear for women (cardigan, T-shirt, slacks, vest) and 4 ones for toddlers. In addition, some housewives in their thirties or forties who lived in Seoul were asked to respond to a series of questionnaires concerning the prototypes made directly in order to evaluate consumer satisfaction with them. Although the consumer awareness of Kenaf fabrics is very low as far, this attempt to present the designs of lounge wear made of Kenaf to young housewives who have a lot of concern for and purchase experiences of eco-friendly materials is meaningful in the light of the possibility to popularize Kenaf which is not familiar as a textile material yet.