CB100 is one of the channel type products in the steel beam. In this study, rolling process of CB100 is analyzed by 3D FEM simulation and rolling process. FEM simulation result is compared with rolling process data. Also the intermediate & finishing roll stress analysis is carried out and the suitability of the roll through roll stress resultant analysis is evaluated. In order to decrease the roll stress, new pass schedule is developed for stable load balance between intermediate and finishing rolling stand. Therefore new rolling pass schedule is verified by the analysis results of rolling process and roll stress. By the analysis results, the credibility of rolling process analysis was obtained and it was determined that the possibility of roll damage between intermediate and finishing mill was high. So the new pass schedule was developed. Through the result of rolling process and roll stress analysis, it was obtained that the reduction of roll stress and stable load balance.