- 섬유의류기업의 기술개발전략, 마케팅역량, 지식관리역량, 기업성과간의 관계
- ㆍ 저자명
- 여은아,박광희,김문영,Yoh. Eun-Ah,Park. Kwang-Hee,Kim. Mun-Young
- ㆍ 간행물명
- 한국의류산업학회지
- ㆍ 권/호정보
- 2010년|12권 2호|pp.172-178 (7 pages)
- ㆍ 발행정보
- 한국의류산업학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study was to explore relationships among technology development strategy, marketing competence, knowledge management competence, and company performance of textile and clothing companies. Survey data collected from 187 employees in the textile and clothing companies were analyzed by descriptive statistics, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. In results, certain levels of correlations were found among technological development strategy, marketing competence, knowledge management competence, and company performance. Specifically, technological gap which was one of the technology development strategy factors was a variable significantly affecting innovation performance and financial performance of textile and clothing companies. Knowledge management competence affected innovation performance whereas marketing competence affected financial competence of textile and clothing companies.