While rubber components are extensively used in automobile vehicle, there are still a lot of difficulties in designing the rubber components applied in complex shapes and preloaded states because of the complicated material properties. In this paper, an efficient experimental method is suggested, which estimates the dynamic stiffness of a rubber component using rubber material test and static stiffness of the bush. And it is verified by comparing with FEM predictions and experimental results. This method is capable of predicting the dynamic stiffness of a rubber bush under various load conditions from minimized test data. Also it estimates dynamic characteristics of a rubber component using rubber material test and FEM calculation.