PEM fuel cell produces electric power, water and heat by the electrochemical reaction of hydrogen and oxygen. The heating value is dependent on the molar enthalpy of vaporization of product water and the performance loss. In this paper, the heating value of fuel cell stack has been studied under various stack operating temperatures to achieve more efficient heat management. A technology using the molar enthalpy of vaporization of product water is suggested to reduce heat-up time during start-up of a fuel cell vehicle.