Weather strip is a functional component of a car body and doors for leaking protection, isolating outside noise and vibration reduction. Insert metal inserted to the weather strip plays a key role to keep the shape of the weather strip and increase its strength. Insert metal is mainly produced by a press process, which has low productivity and 40% material loss due to the scraps. To solve the problems, a high-speed rolling process for manufacturing the insert metal of weather strip is being attempted. In this study, the insert metal is manufactured by a high-speed rolling process, and its process variables: reduction, relative velocity of rollers and the number of passes, are optimized by using the FEA and the actual tests. The prototype was manufactured by the optimal process.