In this paper, we propose a calculation methodology of the service distance to assure the satisfactory quality of service for analogue and digital TV receivers. Using the field strength formulation for TV receiver based upon Rec. ITU-R P.1546, computational results are presented and discussed for both systems, and some important factors are reviewed in terms of the equivalent level of service, which must be kept due to ATV to DTV conversion. The presented method provides the predicted values of field strength at receiver areas to check whether transmission quality can be satisfied or not, and it can be also used for obtaining the protection ratio or separated distance from co-channel or adjacent interference signal.