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Understanding the Determinants of Behavioral Intentions towards Adoption of Web 2.0 Tools in Workplaces : An Empirical Study
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  • Understanding the Determinants of Behavioral Intentions towards Adoption of Web 2.0 Tools in Workplaces : An Empirical Study
  • Understanding the Determinants of Behavioral Intentions towards Adoption of Web 2.0 Tools in Workplaces : An Empirical Study
저자명
Wang. Tao,Jung. Chul-Ho,Chung. Young-Soo
간행물명
Journal of information technology applications & management
권/호정보
2011년|18권 3호|pp.73-89 (17 pages)
발행정보
한국데이타베이스학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

More and more employees are implementing the use of emerging Web 2.0 tools such as blogs, wikis, social networks, etc in workplaces. However, their attitudes towards adoption of Web 2.0 tools in workplaces still lack theoretical support. The purpose of this study aims to provide a conceptual examination of the determinants that influence the intention to use Web 2.0 applications in workplaces in Korea. To achieve this objective, this study selected the theory of reasoned action (TRA) as a theoretical basis to explain variation in behavioral intentions. Structural equation modeling was employed to analyze data collected from 269 workers distributed in 5 companies in Korea. In addition, we classified respondents into extroverts and introverts and delineated the different factors for these two types of respondents that affect their intentions to use Web 2.0 tools in workplaces. The findings of this research could provide a theoretical foundation for academics on the validation of technology adoption. This research will also serve as a guideline for service providers in designing the Web 2.0 services.