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안경, 귀걸이, 헤어 길이와 의복 색이 20대 여성의 인상형성에 미치는 영향 - 여대생들의 평가를 중심으로 -
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  • 안경, 귀걸이, 헤어 길이와 의복 색이 20대 여성의 인상형성에 미치는 영향 - 여대생들의 평가를 중심으로 -
저자명
이명희,송원영,Lee. Myoung-Hee,Song. Won-Young
간행물명
服飾文化硏究
권/호정보
2011년|19권 6호|pp.1221-1234 (14 pages)
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복식문화학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

The purpose of this study was to investigate the differences and interaction effects in impression formation according to eyeglasses, earrings, hair length, and clothing color worn by woman in Her 20s. A quasi-experimental method was used for this study. The experimental design was a $3{ imes}2{ imes}2{ imes}4$(eyeglasses${ imes}$earrings${ imes}$hair length${ imes}$clothing color) factorial design. The model of stimulus photographs was a woman with an oval shape face in her late twenties. She wore a tailored collared jacket with a white dress shirt. The subjects were 362 female college students. First, the women wearing glasses were found to be more potent but gave more negative impressions in terms of loveliness, politeness, and attractiveness than the women without glasses. Second, the women wearing earrings were perceived to have higher individuality, attractiveness, potency, loveliness, and elegance than the women without earrings. Third, the women with short hair were evaluated to have higher individuality, potency, and elegance, and to have lower loveliness, politeness, and attractiveness than the women with long hair. Fourth, the red clothes were perceived to have the higher individuality, loveliness, and attractiveness than the dark red or grey clothes. The light grey clothes were considered as the most elegant and the dark grey clothes were shown to have low attractiveness. Fifth, the women wearing the horn-rimmed glasses with short hair were evaluated to have high individuality. The women wearing glasses with short hair were evaluated lower in loveliness than those with long hair. The women with short hair, wearing glasses without earrings were evaluated very low in attractiveness.