- 판매원의 임파워먼트가 직무만족과 조직몰입 및 서비스품질에 미치는 영향
- ㆍ 저자명
- 이옥희,Lee. Ok-Hee
- ㆍ 간행물명
- 패션비즈니스
- ㆍ 권/호정보
- 2011년|15권 1호|pp.145-157 (13 pages)
- ㆍ 발행정보
- 한국패션비즈니스학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purposes of this study were to investigate the impacts of empowerment, job satisfaction, and organizational commitment on service quality. So, this research attempted to test the hypothesized relationships between service quality and its determinants such as job satisfaction, organizational commitment, and customer orientation. To measure these hypotheses, total 200 questionnaires were handed out and 185 were collected. Finally 163 questionnaires were used for the analysis, while 22 were found to be invalid. The frequency analysis, factor analysis, reliability analysis, and multiple regression were conducted after coding and cleaning by SPSS 18.0 The result of this study are as follow. As a result of multiple regression, it shows that empowerment have an effect on job satisfaction, organizational commitment, and service quality. And it shows that job satisfaction and organizational commitment have an effect on service quality.