This study purposed to interpret subjectivity, which centers on the concept of virtuality embedded in the process of virtualizing contextual awareness and mixing the boundary between realities and virtual realities for renewing the feeling of time and space represented by augmented realities in daily spaces, from the viewpoint of traditional media. By explaining how the reflection of reality is exposed focusing on immediacy and hypermediacy from the viewpoint of media remediation, we found that, different from conventional media, augmented reality enables the screen to function as a part of subject and play a role and, by doing so, converts it to the complete subject of digital media comprehending observers and operators.