- 디지털 컨버전스 세대의 미래경제활동 특성에 관한 연구
- ㆍ 저자명
- 김연정,박기호,Kim. Yeon-Jeong,Park. Ki-Ho
- ㆍ 간행물명
- 한국IT서비스학회지= Journal of the Korea society of IT services
- ㆍ 권/호정보
- 2011년|10권 4호|pp.33-46 (14 pages)
- ㆍ 발행정보
- 한국IT서비스학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This research focus on the economic activity as consumer and producer traits of future customers in the convergence age. We assess level of convergence for digital devices and services respectively by questionnaire survey and interview for 14 professions. And then, for evaluating convergence level and usage of digital services of each respondents, we conducted the questionnaire survey for 343 samples. Findings of our research hold that the group who showed higher level of convergence tends to use the socialized digital services more. Convergence generation were heavy users in appstore on smart-phone and wireless game and more participating. In digital service area, facebook/cyworld, twitter, UCC, portal, internet community in digital service. Convergence generation are global network communication, buying decision making activity, actively opinion expression, prosumer attitude, dependency on digital device, experience based purchase behavior, enthusiastic information sharing.