Contemporary architecture has shown interest in surface after breaking off the relation with structure. Also, the development of contemporary media has brought the great change to the surface of architecture. Interaction among the people, architecture, and environment is also the main point of interest in adapting the role of media to the architecture. But contemporary media itself have been applied on surface in architecture lately. So, it is purpose of the study to analyze the contemporary media characteristics application on the surfaces of EXPO pavilions based on the related characteristics of interaction effects. The categories and the contents for the frame of case studies were arranged through document research and field study. Case studies were focused on the pavilions of the World Exposition Shanghai China 2010. Surface can make the interaction between human and architecture more dramatically by the application the role of media. It was analyzed through the study that the interaction level of people is the important issue shared in digital or analog media application on surface of pavilion. The complementary relationship between surface of contemporary architecture and contemporary media can be manipulated and enriched by the application of various style of media on surface.