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An Analysis on Technology Acceptance of Ubiquitous Banking Service
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  • An Analysis on Technology Acceptance of Ubiquitous Banking Service
  • An Analysis on Technology Acceptance of Ubiquitous Banking Service
저자명
Kim. Min-Cheol,Ha. Tai-Hyun
간행물명
디지털정책연구
권/호정보
2011년|9권 1호|pp.51-59 (9 pages)
발행정보
한국디지털정책학회
파일정보
정기간행물|ENG|
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기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

The objective of this paper is to identify factors influencing intention to use ubiquitous banking service focusing on potential users using a regression model. Through this, providers of ubiquitous banking services can get an idea of future development, including marketing strategy through the results of this analysis. This paper proposes that perceived usefulness is the most important factor influencing the uptake of ubiquitous service. Also in addition, ANOVA test shows that higher education level of the user can lead to the higher intention to use an ubiquitous banking service. In this study, we set up a model by using the most basic factor among influential factors presented in previous studies as an independent variable. However, other research variables which affect acceptance of ubiquitous service should be considered by thinking more diversely.