Adapting content services to the needs of the users requires content adaptation for context and sensibility. Adapting to context may necessitate distinguishing between video delivery to a PC versus a smart phone, while adapting to sensibility may necessitate between video delivery outside, in a quiet environment, or at home, or offering different movie choices on a sunny summer day, a cold winter day or a holiday season. One key area to address in providing adaptive content services is the design of the delivery system architecture of the adaptive content server. This paper describes several alternatives for this architecture, and outlines some additional concerns that must be considered when the chosen architecture is implemented.