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저자명
엄신조,전명화,이종성,Eom. Shin-Jo,Jeon. Myeong-Hwa,Lee. Jong-Sung
간행물명
大韓建築學會論文集 : Journal of the architectural institute of Korea : Planning & design / 計劃系
권/호정보
2011년|27권 9호|pp.31-38 (8 pages)
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

While the construction industry in Korea has grown internationally competitive in overseas markets, architectural design & engineering(A/E) have recently been losing to foreign in areas such as super tall building even in the domestic market, and urgently need more competitiveness. The purpose of this study was to develop the global A/E firm model for preparing globalization strategy of A/E firms in Korea. Suggested global A/E firm model can be summarized as vision & strategy development by means of studying the in and out A/E industry circumstances and strategy, and business organizational system development by component business model method. The derived model can be used as a guideline by a firm in creating a business management strategy for expanding to the super tall building design market in and out of korea, and also applied to benchmarking tool for its business and organizational structure.