The front end bending(FEB) behavior of material that usually occurs in plate rolling is investigated. In this paper, a rollbite profile map approach that systematically predicts the FEB slope is presented. It is based on the concurrent use of shape factors and reduction ratios to ensure an accurate value of the FEB and its slope. In order to obtain the unit roll-bite profile map, the FEB slope model was decomposed into a temperature deviation component and a roll-velocity deviation component. By mapping the results of a series of finite element analyses to the unit functions of the roll-bite profile map, it was possible to obtain a realistic prediction of the FEB slope applicable to an actual plate rolling process. Thereby, the usefulness of the present approach is clearly demonstrated.