In this paper, using the Rec. ITU-R P.1546 explaining a propagation prediction model in the VHF and UHF bands, we propose the analytical methodology for calculating the service distance and field strength for analogue and digital TV receivers. From the derived formulation of the receiver field strength, some computation results are presented and discussed in terms of the equivalent level of service caused by analogue to digital TV conversion. The suggested method is also applicable to the analysis of frequency coordination or compatibility from unwanted signal in VHF and UHF bands.