A strut mount is an important part of vehicles which reduces the vibration and the impact transmitted from the wheels while supporting a shock absorber and a coil spring. Rubber compounding, shape design, and process design technologies are important components to improve the functionality of a strut mount such as durability, static, dynamic, and torsional characteristics. Among them the rubber compounding technology is the key technology which dominates the quality of a strut mount. In this study a strut mount with high reliability has been developed by adopting new rubber compounding and improving the shape of the inner plate and the isolator. Through the tests for prototypes it has been shown that the durability has been improved more than 2.5 times, from about 60,000 cycles to about 160,000 cycles.