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서울.경기지역 소비자의 포도음식 선호도 및 개발을 위한 요인조사
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저자명
박미연,박경옥,황순란,송은주,박필숙,Park. Mi-Yeon,Park. Kyung-Ok,Hwang. Soon-Ran,Song. Eun-Joo,Park. Pil-Sook
간행물명
한국지역사회생활과학회지
권/호정보
2011년|22권 3호|pp.417-427 (11 pages)
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한국지역사회생활과학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

This research obtained fundamental data for the development of grape foods by investigating the preference for grape foods, popularization and commercialization plan of grape foods and obtained knowledge required in order to develop grape foods. The study used 354 consumers in Seoul and GyeongGi Province. The distribution of sex on research subjects was as follows. Male was 52.0% (184 persons) and female was 48.0% (170 persons). Age distribution varied by twenties and less than twenties being 30.8%, thirties being 26.3%, forties being 24.6% and the fifties and over being 18.4%. According to the results, preference for grape foods of subjects was that rice wrapped in grape leaves ($2.14{pm}0.7$) and sweet steamed rice($2.12{pm}0.8$) were the highest among staple food; grape vinegar($2.38{pm}0.7$) and grape taffy($2.25{pm}0.7$) were the highest among spices; grape jelly ($2.53{pm}0.6$) and grape pudding($2.45{pm}0.7$) were the highest among snacks; grape juice ($2.70{pm}0.5$) and grape yogurt($2.59{pm}0.6$) were the highest among beverages. Subjects responded to the fruit group among food groups harmonized with grape foods(p<0.01). 50.7% of subjects responded to "have to be delicious" and 25.1% of subjects responded to "nutritional balance" as the most important aspects of the development of grape foods. In the popularization and commercialization plan of grape foods, Subjects chose with respected importance, personal preference($4.15{pm}0.8$), price($4.05{pm}0.8$) and promotional strategy($4.00{pm}0.9$). In conclusion, the food development and revitalization plan should use grapes to find out food materials suitable for grape mixture and nutritional balance. We will expect an increase population and commercialization of grape foods if we develop grape foods and promote strategically in consideration of the preference of consumers and the price of produce.