High performance permanent magnets have become the subject of considerable attention because of the potential applications in the traction motors of hybrid and electric vehicles and wind generators. Nd-Fe-B magnets have attracted considerable interest due to a large maximum energy product. However, Nd-Fe-B magnet cannot be used in high temperature (${sim}200^{circ}C$) applications due to the thermal degradation of coercivity. Therefore, the development of high coercivity Nd-Fe-B permanent magnet is a challenging issue. In case of high coercivity Nd-Fe-B permanent magnet, an increment in the intrinsic coercivity can be easily achieved by substituting Nd atoms with Dy or Tb atoms. However, these heavy rare-earth elements are known to cause a decrease in remanence due to the antiferromagnetic coupling between Dy and Fe atoms. In addition, Dy is relatively expensive and being limited in quantity. Hence, a new technology that can increase the coercivity of Nd-Fe-B sintered magnet using only a small amount, or even, no amount of heavy rare-earth elements is being investigated. This article describes the research trend in reducing the heavy rare-earth elements in Nd-Fe-B magnets.