This study is a research development case study on the free-standing Network based camera video recording DVR. The DVR devices till now have recorded data by converting and compressing analogue video to digital, but in the future, digital videos will be recorded directly through the network camera. Also, digital compressing methods are progressing from MPEG-4, MJPEG, to H.264 method, with products considering high definition compression efficiency, minimized data size, network compatibility, and fast pending time. According to this, in 2012, it is predicted that network camera and video devices throughout the world will outrun the current analogue devices. With this transition of technological environment and fast product pending speed, a new, quality focused design is required for product development including technical realization, reliability, high-definition, compression technology, will be essential. Manufacturers are researching a new direction for the product appearance. This study considers the actual end-users as the design target and through consumer survey on preferences, design needs and required elements necessary in the design development process are extracted. Furthermore, usability and preferred images were explored through literature study and market research. Through this research process, appropriate forms for the network based DVR were analyzed, and applied into the design development process. This product will take into consideration its competitiveness and the significance of USP(Unique Selling Proposition) which is the design supremacy and professional technical skills.