The founder of TRIZ, Genrich Altshuller, discovered forty patterns of inventive solutions, known as 40 Inventive Principles, extracting them from tens of thousands of technical patents. It was found further that 40 Inventive Principles are applicable not only for every technical field, but also for non-technical spheres - finance, business, management, marketing, social relations, education and etc. This paper extends the area of reliability through TRIZ. Enclosed are several examples how 40 Inventive Principles have been used in the reliability enhancement in the literature.