Since air pollution problem by emissions from automotive vehicles has become social issues, lean-burn gasoline direct injection (GDI) engine is focused as an alternative to meet the requirement of reinforced emission regulation and improved fuel consumption. Spray-guided type DI combustion is promising technology, which characterized by the centrally mounted injector and closely positioned spark plug, since stable lean combustion can be realized even at ultra-lean mixture condition. In the present study, the effect of multi-ignition with developed charge coil on combustion and emission characteristics was investigated in optical accessible single cylinder engine. In order to fully understand the in-cylinder phenomena and the mechanisms of emission production, optical diagnostics, such as flame visualization was also carried out at frequently using operating condition. Multi-ignition is effective to improve fuel economy but increase NOx emission at flammability limit.