The influence of Viscosity-modifying admixtures (VMA) dosage rate on the steady state rheological properties, including the yield stress, fluid consistency index and flow behaviour index, of cementitious materials is considered experimentally. The investigation is undertaken both at cement paste and mortar scales. It is found that the rheological behaviour of the material is in general dependent upon shear-rate interval considered. At sufficiently low shear-rates the materials exhibit shear-thinning. This behaviour is attributed to flow-induced defloculation of the solid particles and VMA polymer disentanglement and alignment. At relatively high shear-rates the pastes becomes shear-thickening, due to repulsive interactions among the solid particles. There is a qualitative difference between the influence of VMA dosage at cement and mortar scales: at cement scale we obtain a monotonic increase of the yield stress, while at mortar scale there exists an optimum VMA dosage for which the yield stress is a minimum. The flow behaviour index exhibit a maximum in the case of cement pastes and monotonically decreases in the case of mortars. On the other hand, the fluid consistency index presents a minimum for both cement pastes and mortars.