The customer load profile clustering method is used to make the TDLP (Typical Daily Load Profile) to estimate the quarter hourly load profile of non-AMR (Automatic Meter Reading) customers. This study examines how the repeated clustering method improves the ability to discriminate among the TDLPs of each cluster. The k-means algorithm is a well-known clustering technology in data mining. Repeated clustering groups the cluster into sub-clusters with the k-means algorithm and chooses the sub-cluster that has the maximum average error and repeats clustering until the final cluster count is satisfied.