This paper presents design and implementation of the speed controller for DC motor system using Embeded Target for TI C2000 DSP library in Matlab/Simulink is introduced. Speed controller are easily design and implemented by using the Matlab/Simulink program. Feedback of motor speed is processed through eZdsp F2812 AID converter using encoder and pulse meter as speed sensor. Real-time program of controller is drawn using Simulink and converted program code for speed control of P control, PID control and parameter estimation base adaptive control is downloaded into the TI eZdsp 2812 board. Experiments were carried out to examine validity of speed response for implemented controllers. And even if controlled plant becomes alteration studied controller design and implementation easily method.