For high production rate of parts requiring multiple operations such as punching, blanking, or other operations are generally done with progressive dies. However, progressive die is generally limited to use for sheet metal forming due to the technical difficulties in rod or bulk material. This study proposes a new technique of progressive die and forming process for asymmetric automotive door striker, which is conventionally manufactured with separate tandem processes using solid rod. In order to design forming process and die, FEM simulation was performed to divide proper intermediate processes and analyze its formability. As a result, Forming processes were divided into 3 stages with upper and side punches and also, workpiece feeding and location mechanism was designed and manufactured in this study. Finally, forming tryouts were carried out by using the manufactured progressive die to verify the forming quality and productivity.