This paper investigates the role of perceived income hierarchy and political affiliation in individual attitudes toward environmental protection. Estimation results show that rises in perceived income hierarchy increase the possibility of agreement to an increase in taxes to prevent environmental pollution in general, but not linearly increase it. As individuals are more satisfied with the financial situation of their household, they are more likely to agree to an increase in taxes. These results imply that individual attitudes toward environmental protection can be deteriorated even though average household income level increases, if either the degree of financial satisfaction decreases or income inequality worsens. We find that there is no difference between the liberals and the conservatives on the likelihood of paying additional tax to prevent environmental pollution. This result differs from the cases of Western society, which indicate that the liberals are more likely to pay for environmental protection.