Machine-to-Machine(M2M) refers to technologies allowing both wireless and wired systems to communicate with other devices. The enhancement of wireless technologies and the reduced cost of wireless connection have contributed toward the development of M2M market. M2M market currently focuses on public sector services, As M2M can offer scalable and flexible services, M2M services are expected to be applied in various fields. However there are still some doubts on whether the demand for M2M services will be increased. This study investigates the feasibility of M2M services from the perspective of operators. Operators evaluate that M2M services will show high marketability but low profitability in general. In addition, operators predict that M2M services will show both marketability and profitability in the area of car maintenance, insurance, telematics, home and office security, shop floor maintenance, and real-time locating services for children protection. This study may offer some ideas of M2M business models based on empirical feasibility studies.