- 모바일 SNS속성이 관계형성과 정보공유를 매개로 사용자 만족도에 미치는 영향
- ㆍ 저자명
- 심선희,문재영,Sim. Sun-Hee,Moon. Jae-Young
- ㆍ 간행물명
- 品質經營學會誌
- ㆍ 권/호정보
- 2012년|40권 1호|pp.60-72 (13 pages)
- ㆍ 발행정보
- 한국품질경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This research conducted a survey targeting mobile SNS users in order to see whether mobile SNS attribute( accessibility, usefulness, newness, connectivity) through the medium of information share and relationship formation had a positive influence on user satisfaction. The results of the analysis showed that usefulness and accessibility had a significant influence on information share, while accessibility and connectivity had a significant influence on relationship formation. Information share and relationship formation both had a significant influence on user satisfaction. Based on this research, an angle of approach different from the business transactions and information services offered in existing mobile networks is necessary when corporations provide SNS through mobiles. When considering that the most important part in the use of mobile SNS is the social component, this can be actively used for the development and marketing of SNS services. Therefore, the SNS provider must focus its efforts on finding a method to stimulate user sensibilities in order to increase customer satisfaction and draw out continuous usage.