This paper presents the effectiveness evaluation approach of demand side management (dema nd control) for frequency regulation in regional power networks (so called Cluster-oriented networks). The analytical model of the frequency fluctuation for a three-cluster interconnected network model was developed with MATLAB/SIMULINK. The control method is similar to the conventional TBC (Tie Line Bias Control) widely used in power grids. In order to maintain the quality of frequency, Battery Energy Storage Systems (BESS) and controllable loads such as heat pumps installed in the customer side will play an effective role in clusters. By the results of conducted simulations, it shows that the proposed new frequency regulation scheme by utilizing controllable loads such as battery charges and heat pumps retains effectiveness to suppress frequency deviation when a large amount of natural renewable energy is installed in the regional cluster-oriented networks.