This paper represents a method for designing of path following Line-of-Sight(LOS) guidance law based on vehicle kinematics. In general, a LOS guidance law which is composed of gains and approach length as design parameters is designed by empirical or trial-and-error method. These approaches cannot guarantee a precision tracking performance of guidance law consistently. Also, the design parameters should be redesigned with variations of vehicle maneuverability and flight velocity. Based on a vehicle kinematics with its velocity, the proposed method for designing of parameters not only minimizes the number of design parameters, also has a reliable and consistent tracking performance using variable guidance gain changed in accordance with flight velocity. This is validated by nonlinear simulation with $1^{st}$ order attitude response dynamics and flight experiments with given linear and circular path.